SMASH Routes

SMASH Routes is a free-to-play mobile game powered by Cog Reps Inc. that takes the football playbook and turns it into a fun, interactive learning experience. Here's the link to the company's website: SMASH Routes.

I was brought on to be a Product and Marketing Associate at the Minneapolis studio, where I used my combined collegiate football-playing knowledge and love for games.

Responsibilities - Product and Marketing Associate

Designed 70 percent of the 200 mobile app trials in Unity that challenged the players’ football IQ

Improved the General Library Curriculum by adding 200 plays and 261 formations that gave the company a more efficient way to internally create client content in Unity

Resolved blockers by performing additional QA and assisting team members in meeting deadlines

Traveled to four coaching conferences and showcases where I developed unique in-game content to highlight our improving technology

Researched and communicated with prospective clients in the Midwest region to determine the appropriate content for their players and best retention practices

Published five blogs to share our insight into trending topics that increased brand awareness

Software